By Eric Herzog, Chief Marketing Officer of Infinidat, reflects back on 2024 – a year of awards, cyber storage innovation, and the next-generation InfiniBox family.
2024 will be remembered as the year that Infinidat took enterprise storage to the next level with the launch of the InfiniBox G4 family of next-generation storage solutions for all-flash and hybrid configurations. Not only has the new enterprise storage solution raised the bar for the performance of a high-end storage array, but it also delivers ground-breaking cyber storage resilience capabilities that are game-changing, coupled with the practicality of hybrid multi-cloud support.
In 2024, Infinidat also revolutionised enterprise cyber storage protection to reduce ransomware and malware threat windows. Infinidat’s InfiniSafe Automated Cyber Protection (ACP) was introduced as a first-of-its-kind cyber security integration solution, enabling enterprises to seamlessly integrate with their Security Operations Centers (SOC), Security Information and Event Management (SIEM), Security Orchestration, Automation, and Response (SOAR) cyber security software applications, and simple syslog functions for less complex environments.
With InfiniSafe ACP, a security-related incident or event triggers immediate automated immutable snapshots of data, providing the ability to protect InfiniBox and InfiniBox SSA block-based volumes and/or file systems and ensure near instantaneous cyber recovery, while reducing the threat window. It’s an innovative solution that clearly differentiates Infinidat in the storage space and emphasises the importance of incorporating cyber storage resilience into an overall cyber security strategy. This is just one example of the innovation that Infinidat delivers – and we’ve been getting noticed on multiple fronts.
Equipped with an extremely strong value proposition for large enterprises, Infinidat keeps on winning. We have garnered a slew of awards in 2024. The past year has been a time when Infinidat won major industry recognition to set us apart from the competition in the storage industry. Indeed, we are on track to surpass a record number of awards in a 12-month period by the end of 2024.
Some of the 35 awards to date include: 2024 Gartner Peer Insights Customers’ Choice in the Gartner Peer Insights “Voice of the Customer” ─ Gartner; the xixth time that Infinidat has been identified as a Gartner Peer Insights Customers’ Choice; the “Best of Show Award” at 2024 FMS ─ InfiniBox G4 family ─ FMS: The Future of Memory and Storage trade show; and “Best Enterprise Storage Array of the Year” (Gold Medal winner) ─ InfiniBox SSA – TechTarget.
What all these accolades and recognitions have done is give Infinidat substantial momentum heading into 2025. As a company, we are well-positioned to enable our enterprise customers and cloud provider/managed service customers to reap the superior benefits of the next generation InfiniBox G4 in the new year.
Many enterprises are up for a refresh of their enterprise storage – and the InfiniBox G4 has become the new obvious choice in the enterprise market. The combination of the business value and technical value of the G4 is unparalleled.
The year of GenAI
2024 is also the year that Infinidat ventured into generative AI (GenAI), making a move to unlock the business value of GenAI applications. We unveiled our Retrieval-Augmented Generation (RAG) workflow deployment architecture to enable enterprises to fully leverage GenAI. This dramatically improves the accuracy and relevancy of AI models.
With Infinidat’s RAG architecture, enterprises utilise Infinidat’s existing InfiniBox and InfiniBox SSA enterprise storage systems as the basis to optimise the output of AI models, without the need to purchase any specialised equipment. Infinidat also provides the flexibility of using RAG in a hybrid multi-cloud environment, with InfuzeOS Cloud Edition, making the storage infrastructure a strategic asset for hereby unlocking the business value of GenAI applications for enterprises.
Infinidat will play a critical role in RAG deployments in 2025 and beyond, leveraging data on InfiniBox enterprise storage solutions, which are perfectly suited for retrieval-based AI workloads. Vector databases that are central to obtaining the information to increase the accuracy of GenAI models run extremely well in Infinidat’s storage environment.
Our customers can deploy RAG on their existing storage infrastructure, taking advantage of the InfiniBox system’s high performance, industry-leading low latency, and unique Neural Cache technology, enabling delivery of rapid and highly accurate responses for GenAI workloads.
Three keys to success across the board for Infinidat
To harness this success in 2024 and then drive success in 2025, we will continue to do three key things:
• Be unwaveringly customer-centric, delivering the best white glove-quality customer experience in the industry
• Work hand-in-hand with the channel, empowering partners to increase their business
• Excel to spread the word about Infinidat through teamwork, unleashing the power of Infinidat employees to achieve new milestones that propel our company forward.
The customers
We love it when our customers provide feedback that collectively catapults Infinidat forward to acclaim. We’re so proud that Infinidat was named a 2024 Gartner Peer Insights Customers’ Choice in the Gartner Peer Insights “Voice of the Customer”. This special recognition is indeed the sixth time that Infinidat has been identified as a Gartner Peer Insights Customers’ Choice in either a regional segment or overall distinction for enterprise storage.
In 2024, CIO Review named Ryan Walker, CIO of Net3 (an Infinidat customer), one of the Top 10 CIOs of the Year. Walker was honoured for his forward-thinking use of the industry’s most advanced storage technology to transform the data infrastructure of Net3, a leading cloud service provider (CSP) in the US. Net3 has become a prime example of how to run a cloud services business efficiently and economically.
The channel
CRN named Infinidat as one of 2024’s 50 Coolest Software-Defined Storage Vendors. Infinidat was also named as a CRN Storage Vendor 100 for the fifth consecutive year. Plus, CRN awarded us with a 5-Star Rating for the Infinidat Channel Partner Program for the third consecutive year. Approximately 90% of Infinidat’s business comes through the channel.
Steve Sullivan, Chief Revenue Officer at Infinidat, was named a 2024 Channel Chief by CRN. James “JT” Lewis was named a 2024 Regional Channel Chief for EMEA and APAC by CRN. In addition, CRN named Lynsy Marshall, Senior Field & Channel Marketing Manager at Infinidat, as a finalist in the “Rising Star of the Year – Vendor/Distributor” category of the 2024 CRN Women of the Year Awards.
The team
In Q4, Infinidat’s global marketing team was awarded a 2024 OnCon Icon Award, being recognised as one of the Top 50 Marketing Teams in the world. Infinidat’s marketing team has been instrumental in catapulting awareness of the company as an innovator, articulating the business value of Infinidat’s broad portfolio of enterprise storage solutions, educating enterprises about how to secure storage infrastructure against cyber attacks, and how to leverage their storage solutions for AI applications and workloads.
As an industry, we have evolved to value inclusive leadership, and it’s worth the effort, spurring a diverse set of news ideas and thought-provoking perspectives. For transparent, inclusive leadership that cultivates a culture of belonging within our organisation and with our channel partners, CRN named me as a 2024 Inclusive Channel Leader.
As a byproduct of our accomplishments as a team, I was recently given two prestigious awards for excellence in marketing. I was awarded a 2024 Top 10 Marketer / CMO Award from OnCon Icon as one of the top marketers in the world. I have also been named to HotTopics’ 2024 Global B2B CMO 100 list as one of the most innovative and effective CMOs in the technology sector.
Looking ahead to 2025
All things considered, we are poised to enable enterprises to accomplish their goals in 2025, including:
• Make AI more accurate with a RAG workflow deployment architecture
• Recover nearly instantaneously from ransomware and malware attacks
• Sustain 100% availability of the storage infrastructure
• Simplify hybrid multi-cloud configurations
• Lower total cost of ownership for enterprise storage through storage array consolidation and flexible consumption models
• Deliver the most comprehensive enterprise cyber storage solution in the market
• Our Infinidat solutions are backed by our SLA-driven, enterprise-proven guarantees: performance, 100% availability, cyber storage resilience, and enhanced data services.
Infinidat has shaken up the status quo of the storage industry with the innovation we have brought to market in 2024. This is how we roll. Because of it, I predict that the new year will be the year of mass adoption of the InfiniBox G4. There is a sense of urgency in the channel, and those partners who are proactive will score big. The hard work we did in this past year to launch all the new innovations and ground-breaking capabilities and prepare channel partners will pay off over the next 12 months.
Leveraging our momentum, I look forward to Infinidat continuing as, to borrow CRN’s term, one of the ‘coolest’ software-defined storage vendors in the industry. Infinidat is so cool, it’s ‘hot, hot, hot’.
For more from Infinidat, click here.
The post Infinidat’s 2024 year in review appeared first on Data Centre & Network News.
By Eric Herzog, Chief Marketing Officer of Infinidat, reflects back on 2024 – a year of awards, cyber storage innovation, and the next-generation InfiniBox family.
2024 will be remembered as the year that Infinidat took enterprise storage to the next level with the launch of the InfiniBox G4 family of next-generation storage solutions for all-flash and hybrid configurations. Not only has the new enterprise storage solution raised the bar for the performance of a high-end storage array, but it also delivers ground-breaking cyber storage resilience capabilities that are game-changing, coupled with the practicality of hybrid multi-cloud support.
In 2024, Infinidat also revolutionised enterprise cyber storage protection to reduce ransomware and malware threat windows. Infinidat’s InfiniSafe Automated Cyber Protection (ACP) was introduced as a first-of-its-kind cyber security integration solution, enabling enterprises to seamlessly integrate with their Security Operations Centers (SOC), Security Information and Event Management (SIEM), Security Orchestration, Automation, and Response (SOAR) cyber security software applications, and simple syslog functions for less complex environments.
With InfiniSafe ACP, a security-related incident or event triggers immediate automated immutable snapshots of data, providing the ability to protect InfiniBox and InfiniBox SSA block-based volumes and/or file systems and ensure near instantaneous cyber recovery, while reducing the threat window. It’s an innovative solution that clearly differentiates Infinidat in the storage space and emphasises the importance of incorporating cyber storage resilience into an overall cyber security strategy. This is just one example of the innovation that Infinidat delivers – and we’ve been getting noticed on multiple fronts.
Equipped with an extremely strong value proposition for large enterprises, Infinidat keeps on winning. We have garnered a slew of awards in 2024. The past year has been a time when Infinidat won major industry recognition to set us apart from the competition in the storage industry. Indeed, we are on track to surpass a record number of awards in a 12-month period by the end of 2024.
Some of the 35 awards to date include: 2024 Gartner Peer Insights Customers’ Choice in the Gartner Peer Insights “Voice of the Customer” ─ Gartner; the xixth time that Infinidat has been identified as a Gartner Peer Insights Customers’ Choice; the “Best of Show Award” at 2024 FMS ─ InfiniBox G4 family ─ FMS: The Future of Memory and Storage trade show; and “Best Enterprise Storage Array of the Year” (Gold Medal winner) ─ InfiniBox SSA – TechTarget.
What all these accolades and recognitions have done is give Infinidat substantial momentum heading into 2025. As a company, we are well-positioned to enable our enterprise customers and cloud provider/managed service customers to reap the superior benefits of the next generation InfiniBox G4 in the new year.
Many enterprises are up for a refresh of their enterprise storage – and the InfiniBox G4 has become the new obvious choice in the enterprise market. The combination of the business value and technical value of the G4 is unparalleled.
The year of GenAI
2024 is also the year that Infinidat ventured into generative AI (GenAI), making a move to unlock the business value of GenAI applications. We unveiled our Retrieval-Augmented Generation (RAG) workflow deployment architecture to enable enterprises to fully leverage GenAI. This dramatically improves the accuracy and relevancy of AI models.
With Infinidat’s RAG architecture, enterprises utilise Infinidat’s existing InfiniBox and InfiniBox SSA enterprise storage systems as the basis to optimise the output of AI models, without the need to purchase any specialised equipment. Infinidat also provides the flexibility of using RAG in a hybrid multi-cloud environment, with InfuzeOS Cloud Edition, making the storage infrastructure a strategic asset for hereby unlocking the business value of GenAI applications for enterprises.
Infinidat will play a critical role in RAG deployments in 2025 and beyond, leveraging data on InfiniBox enterprise storage solutions, which are perfectly suited for retrieval-based AI workloads. Vector databases that are central to obtaining the information to increase the accuracy of GenAI models run extremely well in Infinidat’s storage environment.
Our customers can deploy RAG on their existing storage infrastructure, taking advantage of the InfiniBox system’s high performance, industry-leading low latency, and unique Neural Cache technology, enabling delivery of rapid and highly accurate responses for GenAI workloads.
Three keys to success across the board for Infinidat
To harness this success in 2024 and then drive success in 2025, we will continue to do three key things:
• Be unwaveringly customer-centric, delivering the best white glove-quality customer experience in the industry
• Work hand-in-hand with the channel, empowering partners to increase their business
• Excel to spread the word about Infinidat through teamwork, unleashing the power of Infinidat employees to achieve new milestones that propel our company forward.
The customers
We love it when our customers provide feedback that collectively catapults Infinidat forward to acclaim. We’re so proud that Infinidat was named a 2024 Gartner Peer Insights Customers’ Choice in the Gartner Peer Insights “Voice of the Customer”. This special recognition is indeed the sixth time that Infinidat has been identified as a Gartner Peer Insights Customers’ Choice in either a regional segment or overall distinction for enterprise storage.
In 2024, CIO Review named Ryan Walker, CIO of Net3 (an Infinidat customer), one of the Top 10 CIOs of the Year. Walker was honoured for his forward-thinking use of the industry’s most advanced storage technology to transform the data infrastructure of Net3, a leading cloud service provider (CSP) in the US. Net3 has become a prime example of how to run a cloud services business efficiently and economically.
The channel
CRN named Infinidat as one of 2024’s 50 Coolest Software-Defined Storage Vendors. Infinidat was also named as a CRN Storage Vendor 100 for the fifth consecutive year. Plus, CRN awarded us with a 5-Star Rating for the Infinidat Channel Partner Program for the third consecutive year. Approximately 90% of Infinidat’s business comes through the channel.
Steve Sullivan, Chief Revenue Officer at Infinidat, was named a 2024 Channel Chief by CRN. James “JT” Lewis was named a 2024 Regional Channel Chief for EMEA and APAC by CRN. In addition, CRN named Lynsy Marshall, Senior Field & Channel Marketing Manager at Infinidat, as a finalist in the “Rising Star of the Year – Vendor/Distributor” category of the 2024 CRN Women of the Year Awards.
The team
In Q4, Infinidat’s global marketing team was awarded a 2024 OnCon Icon Award, being recognised as one of the Top 50 Marketing Teams in the world. Infinidat’s marketing team has been instrumental in catapulting awareness of the company as an innovator, articulating the business value of Infinidat’s broad portfolio of enterprise storage solutions, educating enterprises about how to secure storage infrastructure against cyber attacks, and how to leverage their storage solutions for AI applications and workloads.
As an industry, we have evolved to value inclusive leadership, and it’s worth the effort, spurring a diverse set of news ideas and thought-provoking perspectives. For transparent, inclusive leadership that cultivates a culture of belonging within our organisation and with our channel partners, CRN named me as a 2024 Inclusive Channel Leader.
As a byproduct of our accomplishments as a team, I was recently given two prestigious awards for excellence in marketing. I was awarded a 2024 Top 10 Marketer / CMO Award from OnCon Icon as one of the top marketers in the world. I have also been named to HotTopics’ 2024 Global B2B CMO 100 list as one of the most innovative and effective CMOs in the technology sector.
Looking ahead to 2025
All things considered, we are poised to enable enterprises to accomplish their goals in 2025, including:
• Make AI more accurate with a RAG workflow deployment architecture
• Recover nearly instantaneously from ransomware and malware attacks
• Sustain 100% availability of the storage infrastructure
• Simplify hybrid multi-cloud configurations
• Lower total cost of ownership for enterprise storage through storage array consolidation and flexible consumption models
• Deliver the most comprehensive enterprise cyber storage solution in the market
• Our Infinidat solutions are backed by our SLA-driven, enterprise-proven guarantees: performance, 100% availability, cyber storage resilience, and enhanced data services.
Infinidat has shaken up the status quo of the storage industry with the innovation we have brought to market in 2024. This is how we roll. Because of it, I predict that the new year will be the year of mass adoption of the InfiniBox G4. There is a sense of urgency in the channel, and those partners who are proactive will score big. The hard work we did in this past year to launch all the new innovations and ground-breaking capabilities and prepare channel partners will pay off over the next 12 months.
Leveraging our momentum, I look forward to Infinidat continuing as, to borrow CRN’s term, one of the ‘coolest’ software-defined storage vendors in the industry. Infinidat is so cool, it’s ‘hot, hot, hot’.
For more from Infinidat, click here.
The post Infinidat’s 2024 year in review appeared first on Data Centre & Network News.